Google AdWords is an online advertising service by Google, where advertisers pay to display Text Ads, Image Ads, Video Ads & App Ads on Google ad network to their Target Audience searching for related products or services.
Google owns 71% of the search market share
Google owns the world’s largest online display advertising network
Google display campaigns reach 80% of global internet users
-Google Benchmarks and Insights
Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms. About 97% of Google’s total revenues come from advertising