Leads Plan : Facebook
Facebook Lead ads are a type of ad that allows to run lead generation campaigns on Facebook and Instagram. Lead ads include a contact form that lets people show their interest in a product or service by filling out the form with their details and allowing a business to follow up with them.
On Lead Ads contact form, you can request email addresses or contact information from people who click on your ad. You can even ask people custom questions. Lead ads can be used to collect sign-ups for newsletters, price estimates, follow-up calls and business information.