A Reach campaign is to build brand awareness & visibility among the potential customers online which is essential for any business to flourish. In Reach campaigns, the ads are shown to the Target Audience in large number. Deliverables are bought in impressions. When an ad is displayed once on a Website, News Portal or Social Media Channel, it is counted as an Impression. We will show the ads on Google Display Network. The Google Display Network comprises of thousands of Google advertising-supported websites, news pages, blogs, and Google websites like Gmail and YouTube where Image ads can be displayed to the target audience.